Sigrid
Saturday, 12 July
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Just two top-tier albums into her career, 25-year-old Norwegian singer-songwriter Sigrid has already established herself as an impeachable pop powerhouse. Sold-out tours worldwide, top 10 singles, number 1 albums, it's all there. On last month's light-footed second album How To Let Go – variously hailed as “life-affirming” (NME), “stunning” (Line of Best Fit) and “an impressive pop statement” (Clash) – Sigrid built on the promise of 2019's debut Sucker Punch – home to the enormous banger and festival favourite Strangers – flitting between disco-tinged lead single, Mirror, and the alt-rock emo of Bring Me The Horizon collaboration, Bad Life. Like her debut it crashed into the Norwegian charts at number 1 (“I’ll be at the grocery store and I’m buying toilet paper and people will ask for a selfie,” she told The Independent about her homegrown fame), while in the UK it improved on Sucker Punch's number 4 debut by nestling in at number 2. “I actually can't believe it,” she said at the time. “I beat myself, and I couldn't be prouder! Thank you so so much to everyone listening to the album, it really means the world to me and the rest of the team.” Its success means that since exploding straight out of the blocks in 2017 with instant classic and feminist anthem Don't Kill My Vibe, Sigrid's global career streams to date number a head-spinning 1.47 billion. BILLION. Over 365m of those are from the UK alone. You want YouTube views? She's had over 233m of them. As previously stated – pop powerhouse.